Today is has been a big day on This Morning after they have annouced their new ‘Be Kind’ campaign.

Phillip Schofield and Holly Willoughby annouced the new campaign to help spread a anti-bullying message across the nation.

The show has been airing important and emotional interviews with parents who have lost their children after they took their own lives due to being so bullied they felt as though they couldn’t continue to live any more.

This comes after the show received a large amount of support after they had mother Lucy Alexander on the show who’s 17-year-old son Felix Alexander, killed himself after being so bullied.

On the This Morning website viewers to the show can watch powerful interviews along with Agony aunt Deidre Sanders, psychotherapists Nik and Eva Speakman and Dr Ranj manning the phone room all Wednesday to help as many people as possible.

Talking about the campaign Phillip said:

“I think the interviews we did with these poor mums will live with me forever. The stunned grief was heartbreaking. Two lovely young people who, because of bullying felt they had no other option but to take their lives and by doing so, destroy their families. If you’re feeling like this PLEASE talk to someone, share how you feel, there is always a solution if you open up. I’m 100% behind this campaign. I hope we can save young lives and show the bullies how catastrophic one tweet, one snapchat or one text can be.”

Holly then continued to say:

“We really want this to help children, their families… and even bullies themselves to realise what they are doing. It’s fantastic that so many schools have already asked to show our interview to pupils. How much better would the world be if everyone was just that bit kinder to each other?”

It so nice to know that ITV and This Morning are doing everything they can to help young people out there being bullied and even if it saves one life then it’s an amazing cause.