The presenter looked down the camera as he placed the lip gloss on his lips as his co-presenter Holly Willoughby looked on laughing her head off.
Holly placed a big of the lip gloss on Phil’s nose and then said to him:
“Orange is definitely your colour!”
To what Philip then started applying the lip gloss to his lips.
Fans went crazy on social media with sharing screen shots from their TV’s and tweeting their views.